This site uses cookies. To find out more, see our Cookies Policy

Digital Marketing Analyst in Glenview, IL at Abt Electronics Inc.

Date Posted: 4/8/2018

Job Snapshot

Job Description

Abt Electronics, a family business since 1936, specializes in electronic and appliance sales, installations and servicing all the appliances we sell. We are currently offering opportunities to join our dynamic team as we continue to offer the best possible service to our customers.

This is an exciting opportunity to join the Abt Electronics family as a Digital Marketing Analyst, responsibilities include;

  • Providing data analysis and strategic insights to help accelerate the sales growth and profitability of paid search, display, social and other digital marketing channels;
  • This person will help address the complex challenges of marketing effectiveness, attribution, ROI, optimization strategies, customer behavior and campaign effectiveness;
  • Working closely with channel owners to understand their current business problems and develop reporting to better the business.
  • A high level of expertise utilizing multiple Business Intelligence tools to provide a holistic view of our customers;
  • Ability to clearly and effectively communicate successes and failures of digital campaigns to the team.
  • Manage, organize, and present KPI reporting across paid search, display, SEO, marketplaces, and other digital channels while delivering both regular and ad hoc reports;
  • Manipulate and mine data across multiple platforms to identify opportunities to scale marketing campaigns;
  • Monitor and analyze the effectiveness of landing pages, display banner, ad copy, and other creative assets;
  • Research and identify customer segments for targeted digital campaigns;
  • Implement and analyze A/B or Multi-Variant tests to provide in-depth insights;
  • Salary would range from $70k-$90k (includes bonus) and based upon experience. 

Job Requirements

If you have the following qualifications:

  • 5+ years of experience in digital marketing required
  • Bachelors in Marketing, Business, Economics, Finance or related field
  • Strong quantitative skills required to analyze and optimize campaign performance
  • Deep understanding of key digital marketing metrics (CPA, CPC, CPM, AOV, LTV, etc.)
  • Knowledge of Google Analytics and Adwords required
  • Expert in Excel and comfortable learning new business intelligence and vendor reporting tools
  • Attention to detail and the ability to effectively multi-task in a data driven team
  • Willingness to go beyond just the traditional data queries and to understand online behavior from a user and site experience perspective
  • Retail experience.

 We encourage you to be a key member on the Abt electronics digital marketing team.

CHECK OUT OUR SIMILAR JOBS

  1. Marketing Jobs
  2. Business Analyst Jobs